Case Studies

City Dining Cards

Challenge

Re-imagine the coupon to support locally owned businesses in communities across the country.

Approach

We created everything from the business concept to logo and identity, to packaging, display and marketing materials. The entire project would go from concept to market in less than three months. We gave Dining Cards a bright and colorful aesthetic for its inaugural year, looking to separate it from the pack of other restaurant coupons. In 2011, the Buffalo Dining Cards brand was expanded into the new City Dining Cards brand, which now includes multiple decks in Buffalo and Dining Cards in Boston, Indianapolis, Phoenix, Pittsburgh and Rochester.

City Dining Cards

identity, collateral, packaging, print & digital advertising campaign, web design