Case Studies

Julie Gavin, MD OB/GYN

Challenge

Create an identity for a new OB/GYN practice dedicated to women's health and empowerment.

Approach

Mirroring the care and effort that Dr. Gavin gives her patients, we designed an identity around the doctor's approachable style and dedication to patient education. The small practice prides itself on personalized service and bedside manner, so we made sure the colors and fonts reflected the calming qualities of the practice. Appointment reminders are sincere. Stationery was designed for doctors and nurses to craft handwritten follow-up cards to check in with patients from time to time.


Julie Gavin, MD OB/GYN

identity, collateral