Case Studies

Create a campaign for Trattoria Aroma's 2012 Farm Dinners.

We took inspiration direct from the farm for this year's campaign look. We wanted posters and materials to have a rustic, handmade quality and evoke the natural beauty of this wonderful event series. The look revolves around original hand-drawn illustrations that depict the rustic atmosphere of the Oles Family Farm, and elements of the day's events, from picking fresh vegetables to take home, to eating a multi-course meal under the stars. A Victorian-inspired typographic treatment maintained consistency with the look we've established for Trattoria Aroma's menus and ads. The farm dinner's look was translated to posters, coasters, table tents, Trattoria Aroma's Facebook page, and both print and animated online advertising.