After getting to know Insyte and their clients, we got to work on developing a new tagline. This would shape the direction of all brand communication going forward. We arrived at "Innovation. Growth. Profit.", Insyte's brand promise.
In print ads, we introduced the new messaging with a series of complementary illustrations. Ad headlines use "Insyte" as a double entendre, with supporting copy that highlights results. A spot color treatment is employed for its bold contrast and simplicity.
In a new website, the simplified messaging translates to a cleaner look and a more user-friendly experience. We worked with Insyte to simplify and organize information. Case studies were edited to be more concise and digestible. Prospective and current clients can access information easily, as it's exactly where it should be.
The homepage features three case study videos outlining Insyte's brand promise. "Meet Insyte" videos highlight each employee's personality and skill set as it relates to Insyte's approach to helping WNY manufacturing. We worked closely with John Paget of Paget Films to produce the videos.
Video credits: Block Club, producer and creative director; Paget Films, director and camera; dPost, editor